Bluesky wants to make it easier to buy, sell, and fundraise on the network

Bluesky plans to introduce payments in the coming months, a first step in its strategy to make money without relying on advertising. CEO Toni Schneider and COO Rose Wang outlined the plans Thursday at TechCrunch Disrupt, explaining how the company hopes to build on the commerce and fundraising activity already happening on its decentralized social network.

Bluesky 计划在未来几个月内引入支付功能，这是其在不依赖广告的情况下实现盈利战略的第一步。首席执行官 Toni Schneider 和首席运营官 Rose Wang 周四在 TechCrunch Disrupt 大会上概述了这些计划，解释了公司如何希望在去中心化社交网络上已有的商业和筹款活动基础上进一步发展。

“People are actually selling things, fundraising very successfully, supporting each other on the network,” Schneider said. “We want to make that easier, and the way we’re going to do this is if you see something on the network that you like and support, you can support that monetarily, and we want to do it in a way that works for Bluesky and for all the other apps out there as well, so that it works across the entire network.”

“人们实际上已经在网络上进行商品销售、非常成功地筹集资金并相互支持，”Schneider 说。“我们希望让这一切变得更容易。我们的做法是，如果你在网络上看到喜欢并支持的内容，你可以通过金钱给予支持。我们希望以一种既适用于 Bluesky，也适用于其他所有应用程序的方式来实现这一点，从而使其在整个网络中都能运作。”

Schneider, the former CEO of Automattic, took the reins of the company in March after longtime CEO Jay Graber stepped down. He said, while onstage, that he was surprised by the reaction to his appointment, with some users joking that it marked the beginning of the end for the platform. Those comments reflected fears that a leadership change would bring unwanted changes to Bluesky.

曾任 Automattic 首席执行官的 Schneider 在长期担任首席执行官的 Jay Graber 卸任后，于三月份接管了公司。他在台上表示，他对人们对其任命的反应感到惊讶，一些用户开玩笑说这标志着该平台走向终结的开始。这些评论反映了人们担心领导层的变动会给 Bluesky 带来不必要的改变。

Schneider said he understands that users can leave Bluesky for another platform if the company introduces features or changes they dislike, a reality that he said keeps the leadership team accountable as it prepares to introduce monetization in the coming months. The executives argued that advertising isn’t the only viable business model for a social network.

Schneider 表示，他理解如果公司引入用户不喜欢的特性或改变，用户可以离开 Bluesky 转投其他平台。他说，这一现实使得领导团队在准备于未来几个月内引入货币化功能时保持负责任的态度。高管们认为，广告并不是社交网络唯一可行的商业模式。

“I think there’s a story around monetization that feels like advertising is the inevitable thing we have to do that will ruin the network,” Wang said. “What was really promising about having Toni join us is he built at WordPress Automatic a $10 billion business where a billion of it goes back to the parent company and the rest of it goes to the ecosystem.”

“我认为关于货币化有一种说法，即广告是我们必须做的、会毁掉网络的必然选择，”Wang 说。“Toni 加入我们之所以非常有前景，是因为他在 WordPress Automatic 建立了一个价值 100 亿美元的企业，其中 10 亿美元回馈给母公司，其余部分则流向了生态系统。”

Wang also pointed to Bluesky’s status as a Public Benefit Corporation (PBC), which she said puts the company’s mission at the center of its business strategy. “Yes, we need to make money, but because of our infrastructure, we cannot lock people in,” Wang said. “And so the thing that really matters for us is the people who are creating value on the networks these days are the ones who are getting the value that is coming in or the money that’s coming in.”

Wang 还指出了 Bluesky 作为公益公司 (PBC) 的地位，她说这使公司的使命处于其商业战略的核心。“是的，我们需要赚钱，但由于我们的基础设施，我们无法锁定用户，”Wang 说。“因此，对我们来说真正重要的是，如今在网络上创造价值的人，正是那些获得所产生价值或资金的人。”

Bluesky aims to give users ownership of their digital identities and control over their networks while creating a more open internet where value and revenue can flow directly to the people who generate them. “First, we’ll start with payments, but I think it’s about disrupting the actual infrastructure layer, which is what we’re doing, and not just building another app,” Wang said.

Bluesky 旨在赋予用户对其数字身份的所有权和对其网络的控制权，同时创建一个更开放的互联网，让价值和收入能够直接流向创造它们的人。“首先，我们将从支付开始，但我认为这关乎颠覆实际的基础设施层，这正是我们正在做的事情，而不仅仅是构建另一个应用程序，”Wang 说。