AI voice agent disclosure under Article 50: what to say and when

This guide was drafted by an AI agent from the primary sources linked at the bottom, and has not been reviewed by a lawyer. It is general information, not legal advice. The original is at https://mdodeja.github.io/eu-ai-act-article-50-guide/guides/ai-voice-agent-disclosure.html.

本指南由人工智能代理根据文末链接的原始资料起草，未经律师审阅。本内容仅供参考，不构成法律建议。原文地址：https://mdodeja.github.io/eu-ai-act-article-50-guide/guides/ai-voice-agent-disclosure.html。

Short answer. A voice agent that talks to people is covered the same way a chat widget is. Say it is an AI before the conversation starts, in the caller’s language, and repeat it when a call is handed over or transferred. A notice on a website the caller never sees does not count.

简短回答：与人交谈的语音代理与聊天插件受同等规定约束。在对话开始前，需以通话者的语言告知对方这是人工智能，并在通话移交或转接时重复此告知。仅在通话者无法看到的网站上发布通知是不符合要求的。

Does Article 50 cover voice agents? Article 50(1) of the EU AI Act covers AI systems “intended to interact directly with natural persons”. It does not limit that to text. An AI that answers the phone, books appointments by voice, or calls customers is interacting directly with people, so the same rule applies as for a chat widget: people must be told they are dealing with an AI system, unless that is obvious to a reasonably well-informed, observant and circumspect person in the circumstances.

第50条是否涵盖语音代理？欧盟《人工智能法案》第50条第1款涵盖了“旨在与自然人直接互动”的人工智能系统，且并未将其局限于文本。能够接听电话、通过语音预约或致电客户的人工智能属于与人直接互动，因此适用与聊天插件相同的规则：必须告知对方正在与人工智能系统打交道，除非在特定情况下，一个理智、细心且谨慎的人能够显而易见地察觉到这一点。

Article 50(5) adds that the information must be clear and distinguishable and given at the latest at the first interaction. On a phone call there is no header or widget to carry the notice, so in practice that means the opening words of the call. The duty to design the system this way sits with the provider, meaning whoever built the voice agent or sells it under their own name. If you set up a vendor’s voice product for a client, the vendor is usually the provider. You still control the greeting script in most products, so it is worth checking it yourself.

第50条第5款补充规定，该信息必须清晰且易于辨别，并最迟在首次互动时提供。电话通话中没有页眉或插件来承载通知，因此在实践中，这意味着必须在通话的开场白中说明。以这种方式设计系统的责任在于提供者，即构建该语音代理或以其名义销售该产品的一方。如果您为客户设置了供应商的语音产品，供应商通常就是提供者。但在大多数产品中，您仍可控制问候语脚本，因此建议您自行核查。

When to say it. Inbound calls: in the greeting, before the caller is asked anything. Outbound calls: in the first sentence, before the reason for the call. Someone who picks up the phone has not chosen to talk to a bot, so leaving the disclosure until later is harder to defend. Voicemail left by an AI: at the start of the message. Transfers: when a person takes over, say so. When the call goes back to the AI, say that too.

何时告知：呼入电话：在问候语中，在询问通话者任何问题之前。呼出电话：在第一句话中，在说明通话原因之前。接听电话的人并未选择与机器人交谈，因此将告知推迟到后面很难辩解。人工智能留下的语音留言：在留言开始时。转接：当人工接手时，需说明情况。当通话转回人工智能时，也需进行说明。

Wording you can adapt. Inbound: “Hi, you’re speaking with [Brand]‘s AI assistant. I can help with most questions, or say ‘person’ at any time to reach the team.” Outbound: “Hello, this is an automated AI assistant calling for [Brand] about your appointment on [date].” Handover: “I’m transferring you to [name], a member of the team.” Then the person introduces themselves. Say it in the language the caller is using. If the agent switches languages mid-call, the disclosure should be available in that language too.

可采用的措辞：呼入：“您好，您正在与[品牌]的人工智能助手通话。我可以协助处理大多数问题，或者您可以随时说‘人工’以联系团队。”呼出：“您好，这是[品牌]的自动人工智能助手，关于您在[日期]的预约致电。”转接：“我正在为您转接团队成员[姓名]。”随后由人工进行自我介绍。请使用通话者所用的语言进行告知。如果代理在通话中切换语言，也应提供相应语言的告知。

Where voice setups fall short. The disclosure is only on the website or in the terms. A caller never sees those. A human-sounding name with no AI mention. “Hi, I’m Sarah from [Brand]” on its own leaves most callers assuming a person. The disclosure comes after a question. If the caller has already answered something, the first interaction has passed. Cloned or synthetic voices of real people. That raises separate questions under Article 50(4) on deepfakes and under other laws. Take it to a lawyer.

语音设置的不足之处：仅在网站或条款中进行告知，通话者根本看不到。使用听起来像真人的名字却未提及人工智能，例如“您好，我是[品牌]的Sarah”，这会让大多数通话者误以为是真人。在提问后才进行告知，如果通话者已经回答了问题，则首次互动已经结束。克隆或合成真人声音，这会根据第50条第4款关于深度伪造的规定以及其他法律引发额外问题。请咨询律师。

Other rules to check. Article 50 is only the AI part. Recording calls, using callers’ data, and making automated outbound calls are covered by other laws, including data protection and national telemarketing rules, and those vary by country. This page does not cover them.

其他需核查的规则：第50条仅涉及人工智能部分。通话录音、使用通话者数据以及拨打自动呼出电话受其他法律管辖，包括数据保护和国家电话营销规则，这些规则因国家而异。本页面不涵盖这些内容。

Sources. Regulation (EU) 2024/1689 on EUR-Lex, the official text: Articles 3 (definitions) and 50. Article 50 text at artificialintelligenceact.eu. European Commission: guidelines on transparency obligations for providers and deployers of AI systems, published 20 July 2026.

来源：EUR-Lex上的(EU) 2024/1689条例，官方文本：第3条（定义）和第50条。第50条文本见artificialintelligenceact.eu。欧盟委员会：关于人工智能系统提供者和部署者透明度义务的指南，发布于2026年7月20日。