JustWatch, which tackles streaming fragmentation, launches own streaming service

Since launching in 2015, JustWatch has helped people navigate the growing number of streaming services by providing a guide on where to find movies they want to stream. Now JustWatch has its own streaming service and wants people to subscribe.

自 2015 年推出以来，JustWatch 一直通过提供指南，帮助人们在日益增多的流媒体服务中找到他们想要观看的电影。如今，JustWatch 推出了自己的流媒体服务，并希望用户进行订阅。

Launched today, JustWatch TV offers some movies available for free with ads that aren’t free on any other streaming service, including Green Room (2015), Locke (2013), and Sing Sing (2023). Other free movies include Fiddlin’ (2018), Friday the 13th (1980), and Hotel Mumbai (2018). I could play movies available for free on JustWatch TV without creating an account.

JustWatch TV 于今日上线，提供了一些在其他流媒体平台上无法免费观看的电影，并附带广告，其中包括《绿色房间》（2015）、《洛克》（2013）和《辛辛》（2023）。其他免费电影还包括《Fiddlin’》（2018）、《13 号星期五》（1980）和《孟买酒店》（2018）。我无需创建账户即可播放 JustWatch TV 上的免费电影。

JustWatch TV also has movies you can rent. The streaming service also sells a subscription for people who don’t want to watch JustWatch’s library with ads. It’s currently $4 per month or $50 for a lifetime subscription. The latter is only available for a “limited” time, a company spokesperson told Ars Technica. The rep was unable to confirm how long JustWatch will sell the lifetime subscription.

JustWatch TV 还提供可供租赁的电影。对于不想观看带广告内容的用户，该流媒体服务还提供订阅选项。目前价格为每月 4 美元或 50 美元的终身订阅。公司发言人告诉 Ars Technica，后者仅在“有限”时间内提供。该代表无法确认 JustWatch 将销售终身订阅服务多久。

Upon my perusal, JustWatch TV’s library seems limited and somewhat dated. That’s not necessarily a bad idea. Howdy, a Roku-owned streaming service with a similarly lackluster library compared to other services that costs $3/month without ads, reportedly had 1 million subscribers six months into launch. Without getting more specific, JustWatch SVP Quentin Carbonell told StreamTV Insider that the service has “a few hundred titles across” its different tiers. JustWatch TV has 30 content partners, including Paramount and New Regency, globally and plans to add more.

经我查阅，JustWatch TV 的片库似乎有限且有些过时。这未必是个坏主意。据报道，Roku 旗下的流媒体服务 Howdy 在推出六个月后就拥有了 100 万订阅用户，尽管其片库与其他服务相比同样平淡无奇，且无广告版每月收费 3 美元。JustWatch 高级副总裁 Quentin Carbonell 在未透露具体细节的情况下告诉 StreamTV Insider，该服务在不同层级中拥有“数百部影片”。JustWatch TV 在全球拥有 30 个内容合作伙伴，包括派拉蒙和新摄政影业，并计划增加更多合作伙伴。

Streaming service aims to drive ad business. The JustWatch Group aims for the new streaming service to fuel its advertising business and called it a “logical addition” to the streaming guide. “[JustWatchTV] will provide even deeper audience data and insights for JustWatch Media, the group’s campaign planning and buying service for film marketing campaigns across digital platforms like YouTube, Meta, and TikTok for studios, distributors, streamers, and media agencies,” the announcement said.

流媒体服务旨在推动广告业务。JustWatch 集团希望这项新的流媒体服务能为其广告业务提供动力，并称其为流媒体指南的“逻辑补充”。公告称：“[JustWatch TV] 将为 JustWatch Media 提供更深入的受众数据和洞察。JustWatch Media 是该集团为制片厂、发行商、流媒体平台和媒体代理机构在 YouTube、Meta 和 TikTok 等数字平台上进行电影营销活动的策划与购买服务。”

JustWatch Group’s advertising business already leverages first-party audience data from the JustWatch streaming guide for ads for studios, distributors, streaming services, and media. JustWatch Group says the streaming guide has 50 million customers. “From the beginning, our vision was to create a single platform that directs fans to all of their entertainment options in one place,” David Croyé, founder and CEO of JustWatch Group, said in a statement. “JustWatch TV will help fill in the gaps and will make it easier for the massive JustWatch audience to discover and watch great movies and series, including those hard-to-find titles, right from the app itself.”

JustWatch 集团的广告业务已经利用来自 JustWatch 流媒体指南的第一方受众数据，为制片厂、发行商、流媒体服务和媒体投放广告。JustWatch 集团表示，该流媒体指南拥有 5000 万客户。JustWatch 集团创始人兼首席执行官 David Croyé 在一份声明中表示：“从一开始，我们的愿景就是创建一个单一平台，将粉丝引导至他们所有的娱乐选择。”“JustWatch TV 将有助于填补空白，使庞大的 JustWatch 受众能够更轻松地直接从应用程序中发现并观看精彩的电影和剧集，包括那些难以找到的作品。”

JustWatch TV aims to have 100 million monthly users “in the years to come,” Carbonell told StreamTV Insider.

Carbonell 告诉 StreamTV Insider，JustWatch TV 的目标是在“未来几年”达到每月 1 亿用户。