Snap is paying Robert Downey Jr. to do the Iron Man thing

Snap is paying Robert Downey Jr. to do the Iron Man thing.

Snap 正在付钱给小罗伯特·唐尼，让他扮演“钢铁侠”的角色。

Robert Downey Jr. is Specs’ new ‘Chief Customer Experience Officer,’ appearing in several videos promoting the new AR glasses.

小罗伯特·唐尼是 Specs 新任的“首席客户体验官”，他出现在多段宣传这款新 AR 眼镜的视频中。

Snap has a new brand ambassador for its Specs AR glasses: Iron Man actor Robert Downey Jr. The company has brought on Downey as Specs’ “Chief Customer Experience Officer” and has published several videos featuring Downey showcasing the capabilities of the new glasses, including as a tool to get help with a putt, practice art, and watch a private video of an MMA match in bed. In one video, he also dumps the contents of a box labeled “AI glasses” into a trash bin — a shot at Meta’s popular smart glasses.

Snap 为其 Specs AR 眼镜聘请了一位新的品牌大使：钢铁侠的扮演者小罗伯特·唐尼。该公司聘请唐尼担任 Specs 的“首席客户体验官”，并发布了多段由唐尼主演的视频，展示了这款新眼镜的功能，包括作为辅助推杆的工具、练习艺术创作，以及在床上观看 MMA 比赛的私人视频。在其中一段视频中，他还将一盒标有“AI 眼镜”的产品倒进了垃圾桶——这是对 Meta 旗下热门智能眼镜的讽刺。

As part of the partnership, Downey will “work alongside the SPECS team to explore how augmented reality can improve the way people live and work, from everyday experiences in entertainment and education to specialized uses across medicine, engineering, and manufacturing,” according to a blog post.

根据一篇博客文章，作为合作的一部分，唐尼将“与 SPECS 团队并肩工作，探索增强现实技术如何改善人们的生活和工作方式，从娱乐和教育的日常体验，到医学、工程和制造业的专业用途。”

“Trying is believing,” Downey says in a statement. “Having tested practically every wearable tech that’s come to market in the last 20 years, and been largely unimpressed, I was absolutely sold on SPECS within 40 seconds.” Snap has other celebrities on board to help promote Specs, too, including musician Imogen Heap and NBA star Jimmy Butler.

“尝试即相信，”唐尼在一份声明中表示。“在过去 20 年里，我几乎测试过市面上所有的可穿戴技术，但大多没给我留下深刻印象，而我却在 40 秒内就被 SPECS 完全折服了。”Snap 还邀请了其他名人来帮助推广 Specs，包括音乐家伊莫珍·希普（Imogen Heap）和 NBA 球星吉米·巴特勒（Jimmy Butler）。

The Snap Specs are set to launch sometime this fall, and they’ll cost $2,195. They’re available for pre-order now. If you want to know what it’s like to actually use Specs, go read my report from my time wearing them at Snap’s HQ last month.

Snap Specs 计划于今年秋季的某个时间发布，售价为 2,195 美元。目前已开放预订。如果你想了解实际使用 Specs 的感受，可以阅读我上个月在 Snap 总部佩戴该产品后的报道。