Bose acquires Skullcandy to help it reach a wider audience

Bose announced today it has acquired Skullcandy. Although the two companies are competitors in the consumer audio space, Skullcandy recently partnered with its new owner to bring several of Bose’s audio technologies — including its head-tracking spatial audio and excellent active noise cancellation (ANC) — to products like the Skullcandy Crusher 1080 ANC headphones and Method 360 ANC earbuds.

Bose 今日宣布收购 Skullcandy。尽管这两家公司在消费级音频领域是竞争对手，但 Skullcandy 最近与其新东家达成合作，将 Bose 的多项音频技术（包括头部追踪空间音频和出色的主动降噪功能）引入了 Skullcandy Crusher 1080 ANC 耳机和 Method 360 ANC 耳塞等产品中。

Specific details about the deal weren’t shared, but according to a news release, Bose plans to keep Skullcandy a separate brand that will become part of its premium consumer audio business. Skullcandy will remain based in Park City, Utah, where it was founded. The acquisition will help Bose expand the reach of its audio technologies, including its industry-leading noise cancellation, to a wider audience.

此次交易的具体细节尚未披露，但根据新闻稿，Bose 计划将 Skullcandy 保留为一个独立品牌，并将其纳入其高端消费音频业务。Skullcandy 将继续留在其创始地犹他州帕克城。此次收购将帮助 Bose 将其包括行业领先的降噪技术在内的音频技术推广给更广泛的受众。

“For more than 60 years, Bose has been committed to delivering incredible audio experiences however and wherever people choose to listen. As we work to reach even more people, we’re expanding how we do that, not only through Bose products, but through technology partnerships and a growing portfolio of brands,” Bose CEO Lila Snyder says.

Bose 首席执行官 Lila Snyder 表示：“60 多年来，Bose 一直致力于在人们选择聆听的任何方式和任何地点提供令人难以置信的音频体验。随着我们努力触达更多人群，我们正在扩展实现这一目标的方式，不仅通过 Bose 产品，还通过技术合作伙伴关系和不断增长的品牌组合来实现。”

Founded in 2003, Skullcandy hasn’t been around for as long as Bose has, but the company’s distinct product designs and branding that includes “longstanding relationships” with board sports athletes will “present new ways for Bose to meaningfully connect with consumers where it has less presence today,” according to today’s release. Bose’s products are a staple among people who regularly fly and travel for work, but Skullcandy will help the company’s products appeal to consumers who don’t necessarily prioritize the effectiveness of ANC on their headphones.

Skullcandy 成立于 2003 年，虽然历史不如 Bose 悠久，但根据今日发布的新闻稿，该公司独特的产品设计和品牌形象（包括与板类运动选手的“长期合作关系”）将“为 Bose 提供新的方式，使其能够与目前涉足较少的消费者群体建立有意义的联系”。Bose 的产品是经常飞行和出差人士的首选，而 Skullcandy 将帮助其产品吸引那些并不一定将主动降噪效果作为耳机首要考量因素的消费者。

In 2024, Bose acquired the high-end audio brand McIntosh and its subsidiary Sonus faber, and this year it acquired StreamUnlimited Engineering and FMOD-maker Firelight Technologies. Bose also announced last June it had created an in-house content studio called Bose Studios, as well as its own record label, Bose Records.

2024 年，Bose 收购了高端音频品牌 McIntosh 及其子公司 Sonus faber；今年，它又收购了 StreamUnlimited Engineering 和 FMOD 制造商 Firelight Technologies。Bose 还于去年 6 月宣布成立了名为 Bose Studios 的内部内容工作室，以及自己的唱片公司 Bose Records。