Now you can watch Instagram Reels on your Apple TV

Instagram quietly launched an Apple TV app.

Instagram 悄悄推出了 Apple TV 应用程序。

Instagram is continuing its expansion into living rooms with Instagram for TV, for Apple TV. The company first started testing a version of the platform focused on Reels, live streams, and other video content, blown up for a bigger screen in December of last year. Then, in June, it launched a slew of new features for the app, which is available for Amazon’s Fire TV, Samsung Smart TVs, and Google TV.

Instagram 正在通过适用于 Apple TV 的 Instagram for TV 继续向客厅领域扩张。该公司去年 12 月首次开始测试该平台的一个版本，专注于 Reels、直播和其他视频内容，并针对大屏幕进行了放大显示。随后，在 6 月份，它为该应用程序推出了一系列新功能，该应用程序已可在亚马逊 Fire TV、三星智能电视和 Google TV 上使用。

Now Meta is bringing the app to Apple TV, though there’s been little fanfare. MacRumors spotted an updated Instagram app in the App Store that added Apple TV to its list of compatible platforms on October 23rd. Archived versions of the app page from as recently as October 18th listed only the iPad and iOS.

现在 Meta 正在将该应用程序引入 Apple TV，尽管几乎没有进行宣传。MacRumors 在 App Store 中发现了一个更新后的 Instagram 应用程序，该程序于 10 月 23 日将其兼容平台列表增加了 Apple TV。而截至 10 月 18 日的应用程序页面存档版本仅列出了 iPad 和 iOS。

The app will likely be an important part of Instagram’s strategy going forward as it tries to push into longer-form, episodic content, and cash in on the growing popularity of microdramas.

随着 Instagram 试图进军长篇剧集内容并利用微短剧日益增长的受欢迎程度来获利，该应用程序很可能成为其未来战略的重要组成部分。