Rivian’s R2 is officially its best-selling vehicle

The mass-market R2 has quickly become the company’s top seller by volume, but high-margin software deals and the Volkswagen partnership are the real forces keeping the automaker in good financial health.

面向大众市场的 R2 已迅速成为该公司销量最高的产品，但高利润的软件交易和与大众汽车的合作才是维持这家汽车制造商财务状况良好的真正动力。

Rivian reported its third quarter earnings of 2026, providing us a closer look at the company’s financial health as it ramps up production of its all-important R2 electric vehicle — which is now, for the first time, outselling all of Rivian’s other EVs.

Rivian 公布了 2026 年第三季度财报，让我们得以更深入地了解该公司在提高其至关重要的 R2 电动汽车产量时的财务状况——该车型目前首次在销量上超过了 Rivian 的所有其他电动汽车。

Rivian said it brought in $2.155 billion in revenue, a 38 percent increase compared to the $1.558 billion in Q3 2025. Of that amount, $1.55 billion came from automotive revenue, which is up 36 percent year over year. Comparatively, the company reported $605 million from software and subscription services, a 45 percent increase year over year.

Rivian 表示，其营收为 21.55 亿美元，较 2025 年第三季度的 15.58 亿美元增长了 38%。其中，汽车业务收入为 15.5 亿美元，同比增长 36%。相比之下，该公司软件和订阅服务的收入为 6.05 亿美元，同比增长 45%。

Automotive gross profits were on an upward trajectory, a sign that the company’s finances were improving as it delivered more vehicles. Rivian made $176 million in gross profit this quarter, a $152 million improvement compared to the same time last year.

汽车业务毛利润呈上升趋势，这表明随着交付车辆的增加，公司的财务状况正在改善。Rivian 本季度实现毛利润 1.76 亿美元，较去年同期增长了 1.52 亿美元。

Rivian brought in $256 million in profit in software and services, up $102 million from last year, with a strong 42 percent profit margin. Most of this cash came from licensing their tech to Volkswagen, alongside customer subscriptions for Rivian’s Autonomy Plus driving features.

Rivian 在软件和服务领域获得了 2.56 亿美元的利润，较去年增长了 1.02 亿美元，利润率高达 42%。这笔资金大部分来自向大众汽车授权其技术，以及客户对 Rivian Autonomy Plus 驾驶功能的订阅。

Earlier this month, Rivian reported a record sales quarter, with 19,751 vehicles produced and 19,248 delivered. That represents an 85 percent year-over-year increase in production and a 45 percent jump in deliveries.

本月早些时候，Rivian 报告了创纪录的销售季度，产量为 19,751 辆，交付量为 19,248 辆。这代表产量同比增长 85%，交付量增长 45%。

Rivian doesn’t break down sales by model, so we don’t exactly how many R2s have reached customers so far. But the company said that the R2 is now the “best-selling Rivian vehicle by volume,” outselling the R1T and R1S, as well as the Electric Delivery Van (EDV).

Rivian 没有按车型细分销售数据，因此我们不确定目前有多少辆 R2 已交付给客户。但该公司表示，R2 现在是“按销量计算最畅销的 Rivian 车型”，超过了 R1T、R1S 以及电动送货车 (EDV)。

The R2 was designed from the ground up to be Rivian’s higher-volume, mass-market offering — and by overtaking the company’s more expensive, lower-volume legacy vehicles, it seems to be doing just that. Still, the R2 isn’t bringing in the bulk of the revenue yet, as indicated by Rivian’s use of the phrase “by volume.”

R2 从设计之初就被定位为 Rivian 面向大众市场的高销量产品——通过超越该公司价格更高、销量较低的传统车型，它似乎正在实现这一目标。不过，正如 Rivian 使用“按销量计算”这一措辞所暗示的那样，R2 尚未带来大部分收入。