Starbucks wants to use AI to show you a ‘personalized digital menu’ at the drive-thru
Starbucks wants to use AI to show you a ‘personalized digital menu’ at the drive-thru
星巴克希望利用人工智能在得来速（drive-thru）为您展示“个性化数字菜单”。
Starbucks could eventually show you a personalized digital menu when you pull up to the drive-thru. During an earnings call on Thursday, Starbucks CEO Brian Niccol said the company is going to explore “experiences that recognize participating customers as they arrive, present personalized digital menus, and make payment more effortless,” as spotted earlier by More Perfect Union.
当您开车抵达得来速时，星巴克最终可能会为您展示个性化的数字菜单。在周四的财报电话会议上，星巴克首席执行官布莱恩·尼科尔（Brian Niccol）表示，公司将探索“在参与活动的顾客抵达时识别其身份、呈现个性化数字菜单并使支付更加轻松的体验”，正如 More Perfect Union 早些时候所发现的那样。
It sounds similar to the technology that Taco Bell is experimenting with, which could change the layout, content, and visuals on a digital menu board “on a car-by-car basis.” McDonald’s also recently showed off an AI-powered feature it’s piloting at a handful of drive-thrus, allowing its “ArchIQ” chatbot to identify repeat customers and let them order their “usual.”
这听起来与塔可钟（Taco Bell）正在试验的技术类似，该技术可以“逐车”更改数字菜单板上的布局、内容和视觉效果。麦当劳最近也展示了一项正在少数得来速门店试点的人工智能功能，允许其“ArchIQ”聊天机器人识别回头客，并让他们点选“常点”的餐品。
Starting in 2027, Starbucks will also begin testing background AI models at the drive-thru to help baristas “input orders more accurately and efficiently,” according to Niccol. The company also plans to integrate AI into the Starbucks app’s search and discovery features, and may allow “conversational and agentic” ordering in the future.
据尼科尔称，从 2027 年开始，星巴克还将开始在得来速测试后台人工智能模型，以帮助咖啡师“更准确、更高效地输入订单”。该公司还计划将人工智能集成到星巴克应用程序的搜索和发现功能中，并可能在未来允许“对话式和代理式”点餐。
Starbucks has already started allowing customers to place orders through ChatGPT, and also rolled out an AI-powered Green Dot Assist that employees can use to ask questions about things like recipes and service standards.
星巴克已经开始允许顾客通过 ChatGPT 下单，并推出了人工智能驱动的“绿点辅助”（Green Dot Assist），员工可以使用它来询问有关配方和服务标准等方面的问题。
It’s still not clear how soon we can expect to see personalized digital menu boards at Starbucks, but Niccol says it’s still “early,” adding that “we’ll test, learn, and scale what works.”
目前尚不清楚我们何时能在星巴克看到个性化的数字菜单板，但尼科尔表示现在还处于“早期阶段”，并补充说“我们将进行测试、学习，并推广行之有效的方法”。