Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’

In Brief Posted: 2:41 PM PDT · October 31, 2026 Image Credits:Mario Tama / Getty Images Anthony Ha Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’

简讯 发布于：太平洋夏令时间 2026 年 10 月 31 日下午 2:41 图片来源：Mario Tama / Getty Images Anthony Ha 苹果公司首席执行官表示，公司“不想为了人工智能而发布人工智能”。

During a recent interview with Wired’s Steven Levy, Apple CEO John Ternus defended the company’s current position in the AI landscape. Over the past couple years, Apple has often been described as behind on AI, especially as it delayed the release of a more powerful version of Siri, which finally launched this summer.

在最近接受《连线》杂志 Steven Levy 的采访时，苹果公司首席执行官 John Ternus 为公司在人工智能领域的当前地位进行了辩护。在过去几年里，苹果公司经常被描述为在人工智能方面落后，尤其是因为它推迟了更强大版本 Siri 的发布，该版本最终于今年夏天推出。

But while Ternus — a longtime Apple executive who officially became CEO at the beginning of September — acknowledged that “everyone has an opinion,” he insisted, “I really like where we’re at.” Ternus added that Apple is “absolutely going to leverage AI” in its new products, but he said, “We don’t want to ship AI for AI’s sake. When we’re doing it right, people won’t have to think about whether it was AI that made this happen or more traditional software. What matters is, did we build something that they really love?”

尽管 Ternus（一位在 9 月初正式出任首席执行官的苹果资深高管）承认“每个人都有自己的看法”，但他坚持认为：“我真的很喜欢我们现在的处境。”Ternus 补充说，苹果“绝对会在新产品中利用人工智能”，但他表示：“我们不想为了人工智能而发布人工智能。当我们做对了，人们就不必去思考这到底是人工智能实现的，还是更传统的软件实现的。重要的是，我们是否创造了他们真正喜欢的东西？”

And when Levy pressed him on whether AI might affect Apple and its ecosystem more dramatically, with agents potentially making things like apps unnecessary, Ternus replied,”That could make life really easy, I suppose, but the creation of products is a deeply human and personal thing, something that we love to do.”

当 Levy 追问人工智能是否会更剧烈地影响苹果及其生态系统，以及智能代理是否可能使应用程序等事物变得不再必要时，Ternus 回答道：“我想那可能会让生活变得非常轻松，但产品的创造是一件非常人性化和个性化的事情，也是我们热爱去做的事情。”