Ford promises not to sell your driving habits to data brokers
Ford promises not to sell your driving habits to data brokers
福特承诺不会将您的驾驶习惯出售给数据经纪人
Following GM’s $220 million settlement, Ford promises to never sell customer driving data to data brokers, attempting to set itself apart in an industry rife with tracking.
继通用汽车达成 2.2 亿美元的和解协议后，福特承诺绝不向数据经纪人出售客户的驾驶数据，试图在充斥着追踪行为的行业中脱颖而出。
Ford vowed to never sell customer driving data to third-party data brokers as part of a new privacy promise aimed at setting the automaker apart from competitors that have faced legal and regulatory blowback for sharing telematics with data brokers without authorization.
作为一项旨在将自身与竞争对手区分开来的新隐私承诺的一部分，福特誓言绝不向第三方数据经纪人出售客户驾驶数据。此前，其竞争对手因未经授权与数据经纪人共享远程信息处理数据而面临法律和监管方面的反弹。
As part of its new promise, Ford says it will strive to protect customer data by using aggregating and anonymizing techniques. It will also “provide clear and easy-to-understand information about how we use your personal information.” And while Ford says it will still use data to improve safety, it will allow customers to adjust how much or how little data they would prefer to share.
作为新承诺的一部分，福特表示将努力通过聚合和匿名化技术来保护客户数据。它还将“提供关于我们如何使用您个人信息的清晰且易于理解的信息”。虽然福特表示仍会利用数据来提高安全性，但它将允许客户调整他们愿意共享的数据量。
In making an explicit pledge not to sell customer data to outside firms, Ford is trying to position itself as one of the better actors in an industry rife with shady practices. “We know that trust is earned,” Kristin Jones, chief privacy officer at Ford, writes in a blog post. “Protecting your personal information is one way we intend to earn it every day.”
通过明确承诺不向外部公司出售客户数据，福特正试图将自己定位为这个充斥着阴暗操作的行业中表现较好的参与者之一。“我们知道信任是赢得的，”福特首席隐私官克里斯汀·琼斯（Kristin Jones）在一篇博客文章中写道。“保护您的个人信息是我们每天努力赢得信任的方式之一。”
The promise comes in the wake of General Motors agreeing to pay $220 million to settle claims that it illegally sold driver and location information to data brokers. The agreement requires GM to limit the driving data it collects and obtain “express consent” from drivers before collecting their information.
这一承诺是在通用汽车同意支付 2.2 亿美元以和解其非法向数据经纪人出售驾驶员和位置信息的相关指控后做出的。该协议要求通用汽车限制其收集的驾驶数据，并在收集信息前获得驾驶员的“明确同意”。
Other automakers have been caught with their hands in the customer data cookie jar. A recent examination of 21 vehicle brands found that every single one transmitted data to at least one third-party domain over Wi-Fi. Over half contacted domains that specialize in advertising, tracking, or analytics (ATA), like Adobe, LexisNexis, and Amplitude, which gather details about your vehicle or driving behavior to sell to insurance companies or target you with ads.
其他汽车制造商也曾被发现染指客户数据。最近对 21 个汽车品牌的一项调查发现，每一个品牌都会通过 Wi-Fi 将数据传输到至少一个第三方域名。超过一半的品牌联系了专门从事广告、追踪或分析（ATA）的域名，例如 Adobe、LexisNexis 和 Amplitude，这些公司会收集有关您的车辆或驾驶行为的详细信息，并将其出售给保险公司或向您投放定向广告。
In a recent report, Mozilla crowned modern connected cars “the worst category of products for privacy” ever reviewed. The global nonprofit found that 92 percent of the reviewed automakers provide drivers with little (if any) control over their personal data, with 84 percent sharing user data with outside parties.
在最近的一份报告中，Mozilla 将现代联网汽车评为有史以来审查过的“隐私保护最差的产品类别”。这家全球非营利组织发现，92% 的受访汽车制造商几乎不给驾驶员提供对其个人数据的控制权（如果有的话），其中 84% 的制造商与外部方共享用户数据。
Ford said it surveyed over 1,000 US customers, both Ford and non-Ford owners, who agreed that privacy is a top concern while over half of the respondents said they understand that some data sharing is okay. Forty-one percent said they were extremely or very concerned about data privacy in the auto industry, which was less than other groups like social media companies, the government, and financial institutions.
福特表示，它调查了 1000 多名美国客户（包括福特和非福特车主），他们一致认为隐私是首要关注点，同时超过一半的受访者表示他们理解一定程度的数据共享是可以接受的。41% 的人表示他们对汽车行业的隐私问题感到非常或极其担忧，这一比例低于对社交媒体公司、政府和金融机构的担忧。
To be sure, Ford’s promise isn’t just words on a screen. In the US, the Federal Trade Commission stops companies from misleading the public through deceptive claims. If Ford publicly promises something like, “We never sell your driving data to brokers” but breaks that promise, the FTC and state attorneys general can step in. They can sue Ford, force the company to sign legally binding agreements to correct the issue, and impose substantial financial fines.
可以肯定的是，福特的承诺不仅仅是屏幕上的文字。在美国，联邦贸易委员会（FTC）会阻止公司通过欺骗性声明误导公众。如果福特公开承诺“我们绝不向经纪人出售您的驾驶数据”却违背了这一承诺，FTC 和各州总检察长可以介入。他们可以起诉福特，强制该公司签署具有法律约束力的协议以纠正问题，并处以巨额罚款。
It should be noted that a company’s blog post or public promise is not a legal contract. The actual rules that apply to you are found in Ford’s official privacy policy and connected vehicle terms. Those legal agreements contain standard exceptions that allow Ford to share your data, such as complying with police requests or working with outside service providers. Also, opting out of data sharing does come with tradeoffs. While Ford states that data collection depends on the features you want to use, turning off vehicle tracking or location sharing often disables key features like built-in navigation, remote start, and wireless software updates.
需要注意的是，公司的博客文章或公开承诺并非法律合同。适用于您的实际规则可以在福特的官方隐私政策和联网车辆条款中找到。这些法律协议包含标准例外条款，允许福特共享您的数据，例如配合警方要求或与外部服务提供商合作。此外，选择退出数据共享确实需要付出代价。虽然福特表示数据收集取决于您想要使用的功能，但关闭车辆追踪或位置共享通常会禁用内置导航、远程启动和无线软件更新等关键功能。