Apple set an iPhone sales record even without a new standard iPhone
Apple set an iPhone sales record even without a new standard iPhone
尽管没有发布新款标准版 iPhone,苹果公司仍创下了 iPhone 销售记录。
iPhone revenue jumped 17 percent with Pro-only models during this year’s refresh.
在今年的产品更新中,仅凭 Pro 系列机型,iPhone 的营收就跃升了 17%。
Apple had a record-breaking quarter for iPhone sales — despite not releasing a standard model during its latest refresh. In its fourth-quarter earnings report released on Monday, Apple says it earned $57.58 billion in iPhone revenue, a 17 percent jump from the same time last year.
尽管在最近的产品更新中没有发布标准版机型,苹果的 iPhone 销售额仍创下了季度纪录。在周一发布的第四季度财报中,苹果表示其 iPhone 营收达到 575.8 亿美元,较去年同期增长了 17%。
The increase in revenue follows the launch of Apple’s iPhone 18 lineup in September, which included a pricier iPhone 18 Pro and Pro Max model. The company raised prices across its older models at the same time. Apple also took the wraps off its first folding phone, the iPhone Duo, but its preorder sales aren’t included in this earnings report.
营收增长得益于 9 月份推出的 iPhone 18 系列,其中包括价格更高的 iPhone 18 Pro 和 Pro Max 机型。与此同时,该公司还提高了旧款机型的价格。苹果还发布了其首款折叠屏手机 iPhone Duo,但其预售销量并未计入本份财报。
Like other device-makers, Apple has been dealing with supply chain constraints and rising memory costs, leading it to raise prices across its products. Meanwhile, Apple only had a “limited” number of iPhone Duos available in store at launch, with some estimated shipment dates extending into 2027.
与其他设备制造商一样,苹果一直在应对供应链限制和内存成本上涨的问题,这导致其提高了全线产品的价格。与此同时,苹果在发布时仅有“有限”数量的 iPhone Duo 可供店内购买,部分预计发货日期已排至 2027 年。
“We saw higher memory costs as compared to the June quarter, and that was partly offset by the benefit of carrying inventory and lower costs on non-memory components,” Apple CEO John Ternus said during an interview with CNBC.
苹果首席执行官约翰·特努斯(John Ternus)在接受 CNBC 采访时表示:“与 6 月份的季度相比,我们的内存成本有所上升,但这部分被库存结转的收益以及非内存组件成本的降低所抵消。”
Apple reported a 12 percent increase in revenue overall, ballooning to $114.5 billion. Its Mac business grew 24 percent to $10.79 billion, while Apple’s services division, which includes App Store commissions along with subscriptions to services like Apple TV and Apple Music, grew to $31.57 billion. iPad revenue declined 10 percent year over year, with $6.23 billion in sales.
苹果报告称其总营收增长了 12%,达到 1145 亿美元。其 Mac 业务增长了 24%,达到 107.9 亿美元;而包括 App Store 佣金以及 Apple TV 和 Apple Music 等服务订阅在内的服务部门营收增长至 315.7 亿美元。iPad 营收同比下降 10%,销售额为 62.3 亿美元。
Apple shook up other areas of its product lineup with some other major launches over the past several weeks. It made a big push into the smart home space with its first smart home display and a series of video doorbells, security cameras, and door locks, made in collaboration with LG and Schneider Electric. Last week, Apple also revealed a MacBook Pro with a touchscreen — a design choice that its executives famously resisted.
在过去几周里,苹果通过其他几项重大发布对其产品线进行了调整。它通过推出首款智能家居显示器,以及与 LG 和施耐德电气合作生产的一系列视频门铃、安防摄像头和门锁,大力进军智能家居领域。上周,苹果还发布了一款带有触摸屏的 MacBook Pro——这曾是其高管们极力抵制的设计方案。