Those Jeff Bezos hair transplant photos are very fake

Those Jeff Bezos hair transplant photos are very fake.

关于杰夫·贝索斯植发的照片，它们完全是伪造的。

In the era of easy AI fakery, edited paparazzi photos are a reminder that not everything is what it seems.

在人工智能造假变得轻而易举的时代，经过编辑的狗仔队照片提醒我们，并非所有事物都如其所见。

Amazon founder Jeff Bezos and actor Jason Statham have a distinctive feature in common: They’re both famously bald, and that definitely hasn’t changed in the last few days. However, there are some images of the two men circulating around X, Threads, and Bluesky in which they both have substantially more hair than their usual shaved look, which in Bezos’ case appears to be very freshly transplanted. It’s all just photo editing fakery, AI or otherwise.

亚马逊创始人杰夫·贝索斯和演员杰森·斯坦森有一个共同的显著特征：他们都以光头形象闻名，这一点在过去几天里绝对没有改变。然而，X、Threads 和 Bluesky 上流传着一些这两人的照片，照片中他们的头发比平时剃光的造型要多得多，贝索斯的情况看起来像是刚植发不久。这一切都只是照片编辑造假，无论是通过人工智能还是其他手段。

It’s unclear how viral these posts are, but they’re prevalent enough that a few members of the Verge team have encountered them in their social media feeds. Some people who shared them claimed (or were seemingly fooled into believing) that Bezos and Statham had undergone hair transplant surgery. Generative AI tools have made this kind of photo manipulation or outright creation more accessible and convincing, and because AI labeling solutions on social media broadly suck at flagging this fakery, it’s easy to be misled unless you’re wary of everything you see online.

目前尚不清楚这些帖子的传播范围有多广，但它们已经普遍到《The Verge》团队的一些成员在社交媒体信息流中也看到了它们。一些转发这些照片的人声称（或者似乎被误导而相信）贝索斯和斯坦森接受了植发手术。生成式人工智能工具使得这种照片篡改或直接创作变得更加容易且具有欺骗性，而且由于社交媒体上的 AI 标注方案在标记此类造假方面普遍表现不佳，除非你对网上看到的一切都保持警惕，否则很容易被误导。

We don’t know if AI tools were used to make the follicled Bezos and Statham edits — none of the images I tested flagged for Content Credentials or SynthID markers. We also can’t fully establish when they were first posted or who made them, but they are definitely fake, and it only took me a couple of minutes to confirm it.

我们不知道这些长发版贝索斯和斯坦森的编辑图片是否使用了人工智能工具——我测试的所有图片都没有显示“内容凭证”（Content Credentials）或 SynthID 标记。我们也无法完全确定它们最初发布的时间或制作者，但它们绝对是伪造的，我只用了几分钟就证实了这一点。

In both cases, I ran the photos through Google’s reverse image search tool. For the Bezos debunk, I found photographs of him in a similar background environment and wearing the exact same outfit (with, yes, no hair) that included a watermarked image credit at the bottom left. Searching for the credit then led me to the original photographs in their unaltered state, which were taken in 2023. Finding the original tressless images of Statham was even easier — the reverse image search immediately surfaced watermarked versions of the originals, which were snapped by a paparazzo in 2011.

在这两种情况下，我都通过谷歌的“以图搜图”工具进行了搜索。对于贝索斯的辟谣，我找到了他在相似背景环境下、穿着完全相同服装（当然，没有头发）的照片，照片左下角带有水印图片来源。搜索该来源后，我找到了 2023 年拍摄的原始未修改照片。找到斯坦森没有头发的原始照片则更容易——反向图片搜索立即显示了带有水印的原始版本，这些照片是由一名狗仔队在 2011 年拍摄的。

There’s other evidence too if you know what to look for. The main flag is that it’s probably impossible for Bezos and Statham to be realistic candidates for hair replacement surgery anyway; it requires you to have enough “donor” hair to sacrifice from the back and sides of your head to then replant closer to your desired hairline. You can technically take it from other places (or even other people), but doing so is incredibly rare due to undesirable results and rejection concerns.

如果你知道该看什么，还有其他证据。主要的疑点在于，贝索斯和斯坦森本身就不太可能是植发手术的合适人选；这需要你有足够的“供体”头发，从后脑勺和两侧提取出来，再移植到你想要的头发边缘。从技术上讲，你可以从其他地方（甚至其他人）获取，但由于效果不理想和排异反应，这种情况极其罕见。

This isn’t the first time photo-manipulated fakery has fooled people across social media, and with ongoing generative AI advancements, it probably won’t be the last. These kinds of edits are typically designed to rack up likes, reposts, and other engagement — they play into our fascination with celebrities’ lives with fabricated situations that are just outlandish enough to be believable, grab our attention, and be shared around as the latest hot gossip by those who are fooled, or who simply don’t care to verify the facts.

这并不是照片篡改造假第一次欺骗社交媒体用户，随着生成式人工智能的不断进步，这恐怕也不会是最后一次。这类编辑通常旨在赚取点赞、转发和其他互动——它们利用我们对名人生活的迷恋，编造出一些离奇到足以让人相信的情境，从而吸引我们的注意力，并被那些被愚弄或根本不在乎核实事实的人当作最新的热门八卦进行传播。

If you’re ever unsure if there’s fakery afoot with images of famous faces, just remember that most of the convincing edits (AI or otherwise) are based on real photos that you can hunt down to verify the original source.

如果你不确定名人的照片是否存在造假，请记住，大多数令人信服的编辑（无论是人工智能还是其他方式）都是基于真实照片的，你可以通过搜索找到原始来源进行核实。