Ferrari’s controversial Luce EV is sold out for 2027
Ferrari’s controversial Luce EV is sold out for 2027
The Luce, Ferrari’s first electric car and one of its most polarizing models, isn’t just selling. It’s selling out. The five-seater EV designed by Jony Ive, Apple’s longtime design chief, was mocked and widely panned when it debuted in May, sending Ferrari’s stock price lower. But all that criticism hasn’t dampened demand, according to CEO Benedetto Vigna.
法拉利的首款电动汽车 Luce 是其最具争议的车型之一，它不仅在销售，而且已经售罄。这款由苹果公司长期设计主管乔尼·艾夫（Jony Ive）设计的五座电动汽车在五月份首次亮相时曾遭到嘲笑和广泛批评，导致法拉利股价下跌。但据首席执行官贝内德托·维尼亚（Benedetto Vigna）称，所有这些批评并没有抑制需求。
The 2027 production run of the Luce, which starts at about $615,000, is “fully allocated,” Vigna said Tuesday during the company’s third-quarter earnings call, meaning every car Ferrari plans to build next year already has a buyer. “If someone comes, he has to wait one year to get the cars,” Vigna added. The first deliveries of the Luce are expected to begin in the fourth quarter.
维尼亚在周二的公司第三季度财报电话会议上表示，起价约为 61.5 万美元的 2027 年款 Luce 产量已“全部分配完毕”，这意味着法拉利明年计划生产的每一辆车都已经有了买家。维尼亚补充说：“如果现在有人来买，他必须等一年才能拿到车。”Luce 的首批交付预计将于第四季度开始。
Just how many Luce cars that represents is unclear. Ferrari has never publicly disclosed how many Luce vehicles it plans to produce. Financial Times reported earlier this year, citing unnamed sources, that Ferrari planned to sell just under 500 units this year. The company’s longer-term target is to sell 2,500 units by 2030, or about 600 a year, according to Financial Times.
这代表了多少辆 Luce 汽车尚不清楚。法拉利从未公开披露其计划生产多少辆 Luce 汽车。《金融时报》今年早些时候援引未具名消息人士的话报道称，法拉利计划今年销售不到 500 辆。据《金融时报》报道，该公司更长期的目标是到 2030 年销售 2,500 辆，即每年约 600 辆。
Speculation on who these buyers are — ahem, the founders of multibillion-dollar AI labs, perhaps? — will have to remain just that until Luces are spotted in the wild. Vigna wouldn’t provide a breakdown of who these Luce customers are, only noting it was a “good mix in terms of client, it is a good mix also in terms of geography.” He later added that there is no specific pattern or demographic of Luce buyers.
关于这些买家是谁的猜测——咳咳，也许是数十亿美元人工智能实验室的创始人？——在 Luce 真正出现在街头之前，只能停留在猜测阶段。维尼亚拒绝提供这些 Luce 客户的详细构成，仅指出“在客户层面和地理分布上，这是一个很好的组合”。他后来补充说，Luce 买家并没有特定的模式或人口统计特征。
While Luce deliveries have yet to begin, Ferrari’s existing lineup and growing demand for personalized options helped fuel its financial performance in the third quarter. Revenue from customizations, which executives said accounted for more than 21% of revenue from cars and spare parts, helped boost profits. The company said deliveries of the F80, its limited-run hypercar, and customization reflect its clients’ “ever-deepening desire” to make each Ferrari uniquely their own.
虽然 Luce 的交付尚未开始，但法拉利现有的产品阵容以及对个性化选项日益增长的需求，助力其第三季度财务表现。高管们表示，定制化收入占汽车和零部件收入的 21% 以上，这有助于提高利润。该公司表示，其限量版超级跑车 F80 的交付和定制化服务反映了客户让每一辆法拉利都独一无二的“日益强烈的愿望”。
As a result, the company raised its full-year guidance, saying it now expects adjusted earnings of at least €3 billion ($3.36 billion), up from €2.97 billion. Ferrari, which enjoys some of the highest profit margins in the auto industry, reported third-quarter revenue of €1.9 billion, up 7% from a year earlier, and net income of €431 million, up 13%. Operating profit was €563 million, for an operating margin of 29.7%, meaning the company kept roughly 30 cents of every dollar of revenue as profit from its core business.
因此，该公司上调了全年业绩指引，称目前预计调整后收益至少为 30 亿欧元（33.6 亿美元），高于此前的 29.7 亿欧元。法拉利拥有汽车行业最高的利润率之一，其第三季度营收为 19 亿欧元，同比增长 7%；净利润为 4.31 亿欧元，同比增长 13%。营业利润为 5.63 亿欧元，营业利润率为 29.7%，这意味着该公司从核心业务中每 1 美元的收入中保留了大约 30 美分的利润。