Roblox’s daily users continue to drop as age-checks slow growth
Roblox’s daily users continue to drop as age-checks slow growth
Roblox 日活跃用户持续下滑，年龄验证机制拖累增长
Roblox’s daily active users continued to slip last quarter due in part to its rollout of age checks on its platform. According to its latest earnings report, Roblox currently has 132 million daily active users globally, down from 144 million at the end of last year, which was a drop from 152 million in Q3 2025. In the US and Canada, the number of active users dropped by one million from the previous quarter, while Roblox’s revenue still grew to $1.4 billion.
受平台年龄验证机制推出的影响，Roblox 上季度的日活跃用户数持续下滑。根据其最新财报显示，Roblox 目前在全球拥有 1.32 亿日活跃用户，低于去年年底的 1.44 亿，而去年年底的数据较 2025 年第三季度的 1.52 亿已有所下降。在美国和加拿大，活跃用户数较上一季度减少了 100 万，但 Roblox 的营收仍增长至 14 亿美元。
Roblox says Q1 growth was “tempered by greater-than-expected headwinds” due to the rollout of its age-check features, which “slowed new user acquisition.” Russia’s December 2025 ban on Roblox also helped drive the number of daily active users down.
Roblox 表示，第一季度的增长受到“超出预期的阻力”影响，这主要是由于年龄验证功能的推出“减缓了新用户的获取”。此外，俄罗斯在 2025 年 12 月对 Roblox 的封禁也导致了日活跃用户数的下降。
Earlier this month, Roblox expanded its age restrictions to include the types of games users in different age brackets can access, and the company will “implement additional improvements designed to facilitate age-appropriate access to content and product features” over the next few quarters. The company says its safety push will lower Roblox’s “expectations for topline growth in 2026.”
本月早些时候，Roblox 扩大了年龄限制范围，涵盖了不同年龄段用户可访问的游戏类型。公司表示，将在未来几个季度内“实施更多改进措施，旨在促进用户获取与其年龄相符的内容和产品功能”。公司称，这一安全举措将降低 Roblox 对“2026 年营收增长的预期”。
Thursday’s earnings report says 51 percent of global daily active users have gotten their age checked through the end of the first quarter. In the US specifically, 65 percent of active users have age-checked.
周四的财报显示，截至第一季度末，全球 51% 的日活跃用户已完成年龄验证。具体到美国市场，这一比例为 65%。
Roblox has also recently pushed to increase the number of games on its platform targeted at users who are older than 18. On Thursday, the company announced that it’s increasing its Developer Exchange rate by 42 percent for in-game spending from age-checked users over 18.
Roblox 最近还致力于增加平台上针对 18 岁以上用户的游戏数量。周四，该公司宣布，针对已完成年龄验证的 18 岁以上用户在游戏内的消费，其开发者兑换比例（Developer Exchange rate）将提高 42%。